More I'm A PC Commercial Goodness

On Sunday, I finally saw one of the new Microsoft "I'm a PC" ads. Actually I saw two. I was impressed with the simplistic "everyone in the commercial is a PC, because they use PCs'" storyline. 

The fact that they did not try and mimic the Apple ads entirely is a good tribute to the ability for the Microsoft folks to do something at least partially original. I also liked the fact that the first person you see is the Microsoft employee saying "I'm a PC and I am a stereotype." That was beautiful and very realistic.

The only issue I have with the approach was that one of the commercials featured Bill Gates, or B.G as one hip young gentleman referred to him as. In my mind, if you are trying to change the common view of your company, don't show or mention the previous master of the company. Although I have nothing against Bill Gates, I think that too some people he personifies Microsoft and their ills.

Again, I loved the commercials, even with B.G. And I have to say, like in the commercials...I'm a PC.

I'm A PC - New Microsoft Commercials

Although i have yet to see one of these commercials, it does sound a little cheesy what Microsoft is doing.

From what I have gathered, it seems Microsoft is taking the funny, witty and some times inaccurate "I'm A PC" commercials from Apple, back at Apple with some re-tooling. They found a guy, who works for Microsoft, and are making pro-Microsoft ads with him as the "PC." Sounds like a bad game to me.

Compared to the latest ads with shoes and Seinfeld, I think this might be a better, but still bad idea. If you want to show people why Vista is good, show them why Vista is good. If you want to show why Apple is bad, then show how Apple is bad. These are both doable without the grade school antics.

I guess I just don't understand why you would mock a very popular string of ads trying to getthem to work for your cause. It's like the old 5th grade saying of "I know you are but what am I?"

Anyone who hates Vista hates it because of someone they know, knows someone who had an issue with it. I was weary at first, but I have found myself liking it quite a bit since I have had it over the last four months.

I know several people quite happy with it. I also know several die hard Apple people as well. If people are going to make a decision on which PC to buy, they will make it, commercials or not.